Just as trends and market focus have changed since Karl Erik Molbech started selling slurry additives, so have the sales channels. What was once handled solely by the physical meeting, a letter or a phone call is now increasingly being replaced by online sales. FCSI is experiencing this too.
"In general, the digital need in agriculture has not been very big, but it is developing a lot in these years, so I think it is an advantage that we can be there from the beginning. There is a young generation coming into agriculture that is more digital and wants to order more digitally," says Karl Erik Molbech.
FCSI is therefore a distributor of Maykers, which offers easier access to agricultural products for the farming industry.
"We want to reach the last farmers and here I see Maykers as a good platform for me. With all my years in the business, I also have to admit that if you want to do something new yourself, like selling online, it's much harder to do alone than if you join forces with several people," says Karl Erik Molbech.